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The Profitable Way to Build a Disruptive Brand

Ithaca Hummus has developed a rabid fanbase since its inception in 2013 at the Ithaca Farmers Market.

In an interview with Taste Radio included in this episode, Chris Kirby spoke about how he identified white space in the hummus category and what he learned during four years of operating his own production facility. He also urged entrepreneurs to be thoughtful about their retail relationships and deliberate about expenses, and discussed why he hires people that are highly self-sufficient.

Click here to listen to the episode.