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Ithaca Hummus founder hosting virtual cooking show to support local restaurants

ITHACA, N.Y. –– Chris Kirby, the founder of the Ithaca Hummus company, is launching a virtual “Restaurant Revival Tour” –– cooking meals with local chefs and restaurant owners on Instagram live to promote the restaurant industry, which has taken a hit during COVID-19.

Every Friday, Kirby will go live on Instagram with a chef, owner or key employee from a different restaurant at 5:30 p.m., with the first episode set for Friday, May 22. During the IG live, Kirby and the weekly guest will create a simple dish for those tuning in to follow along.

“We want this to be an opportunity for our guests to promote their restaurant and any delivery or reopening news they have to share with the Ithaca Hummus community, while also providing viewers with a fun recipe idea that showcases the restaurant,” Kirby said.